While many social media platforms offer similar features, Twitter (now X) has built its reputation by offering experiences and tools you can’t find anywhere else. From breaking news to live event commentary, Twitter provides a distinct set of capabilities that make it the preferred platform for instant communication and global interaction. Here are some things you can only do on Twitter that have made it the go-to platform for digital interaction.

1. Follow Live, Global Conversations
What makes Twitter stand apart from other platforms is its ability to follow live conversations. Whether it’s an earthquake in another country or a local sporting event, Twitter is the place where these events are discussed in real-time. The platform’s structure encourages short bursts of communication, allowing anyone to join the conversation without needing to schedule or craft a polished post.

News spreads faster on Twitter than any other platform, and the platform’s accessibility allows anyone—whether an influencer or an everyday user—to participate in conversations about what’s happening right now. With Twitter, you never miss the pulse of global events, and you can contribute your thoughts instantly.

2. Use and Discover Trending Hashtags
Hashtags are the foundation of Twitter’s ability to organize global conversations. By attaching a hashtag to a tweet, you create a direct link to a broader discussion happening across the platform. This feature is more than just a way to categorize tweets; hashtags have become synonymous with social movements and viral trends.

From #BlackLivesMatter to #Election2024, hashtags allow users to find, follow, and engage with topics of global importance. This is something you simply can’t replicate on platforms like Instagram or Facebook, where hashtags are often used more for categorization than creating movements.

3. Real-Time Reaction to Live Events
Twitter is synonymous with live event commentary. Whether it’s the Super Bowl, the Oscars, or a breaking news event, Twitter offers the ideal platform for live, public reactions. The format encourages quick, often witty responses, and users from around the world share their opinions on what’s happening in real-time. During major events, Twitter becomes a hub for global interaction, where millions of users offer commentary, jokes, and debate.

This form of live engagement—where conversations unfold as events happen—is unique to Twitter, and it’s one of the reasons the platform is so widely used during major cultural moments.

4. Direct Engagement with Public Figures
On Twitter, you can directly engage with public figures, politicians, and celebrities in a way that feels immediate and personal. Politicians tweet their policies, actors comment on their latest work, and even corporate brands use Twitter to interact with their customers.

In a world where many digital interactions are one-sided, Twitter’s open communication model encourages people to respond and engage with prominent figures. Unlike Facebook, where celebrities have often limited engagement with followers, Twitter offers an open channel for direct, public discourse.

5. Start or Join Global Movements
Twitter is the birthplace of digital activism. The platform’s ability to turn hashtags into movements has revolutionized social change in the 21st century. Movements like #MeToo, #ArabSpring, and #ClimateCrisis gained traction on Twitter, where people used hashtags to unite, mobilize, and demand change.

These movements often start with a single tweet and grow into global discussions that transcend borders, ultimately influencing policies, cultures, and conversations around the world.

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